The European Commission is set to introduce the Packaging and Packaging Waste Regulation (PPWR) to tackle pressing environmental sustainability and waste management issues within the European Union. This regulation aims to standardise and optimise the management of packaging materials and their associated waste streams, thereby reducing environmental impact, promoting recycling, and fostering a circular economy.
With the advent of PPWR, mastering the intricacies of packaging sustainability and fortifying your packaging solutions for the future has become essential.
Recycled content targets for plastic packaging
The first round of PPWR-imposed recycled content targets for plastic packaging is slated to take effect in 2030. Different types of packaging will be subject to varying target levels. Notably, exemptions are granted for compostable packaging and those designated for sensitive contact applications. Secondary legislation will define the requirements for recycled content in plastic packaging, including calculation methods, approval of chemically recycled content, and certification methods.
Recycled content will influence packaging costs through Extended Producer Responsibility (EPR) schemes, where higher recycled content can lower EPR fees. Utilising plastic labels made from recycled content can enhance packaging circularity.
UPM Raflatac offers innovative labelling solutions, including PIR PP, 30% m-PCR PP, c-PCR PP, and FSC-certified recycled paper labels to comply with the new regulations.
PIR PP
Contains 30% certified post-industrial recycled (PIR) content in facestock with equal performance to standard PP labels.
30% m-PCR PP
A positive climate action with less carbon footprint. Maintain similar performance to standard PP label.
c-PCR PP
ISCC PLUS certified PCR solution with identical performance to standard PP label, turning waste into new life.
FSC-certified recycled paper labels
A credit approach has been used to allocate the recycled fiber credits worth of 100% of the content to this specific product.
These solutions are designed to help you meet regulatory requirements while promoting sustainability. Discover the full potential of UPM’s solutions – where innovation meets excellence.
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