Annually, Amcor Rigid Packaging Bottles of the Year recognises the best in innovative and responsible conceptual packaging designs that meet the latest trends in consumer preferences in the beverage, spirits & wine, food & dairy, home & personal care and healthcare segments.
“The Bottles of the Year program celebrates the best in packaging design,” said Terry Patcheak, Vice President of R&D, Sustainability and Project Management at Amcor Rigid Packaging. “Our designers are constantly pushing the boundaries of what is possible with packaging, and we are proud to highlight that thinking through this program. With Bottles of the Year, our goal is to illustrate how evolving consumer trends and the latest technology in PET plastic packaging can drive advancements in eye-catching designs, improved consumer experience and responsible packaging choices that meet new minimum PCR standards.”
The Bottles of the Year are a collection of five bottle designs ready to be refined for commercialisation. The designs highlight stand-out innovative packaging opportunities for brands in the beverage, spirits, and wine, food and dairy, home and personal care, and healthcare markets.
“The bottles featured in this year’s release address some of the most pressing customer and consumer concerns,” Patcheak added. “For example, the bottle designed for the home and beauty segment addresses consumer concerns about single-use, disposable packaging by creating a package featuring refillable pods. Our healthcare bottle highlights consumer empowerment and the comforts of home with a contemporary take on apothecary bottles.”
Consumer trends shaping the Bottles of the Year
In addition to the specific design attributes, this year’s bottles align with the following consumer-focused packaging trends*:
- Modern nostalgia: Vintage shapes and branding meet modern performance through emotional storytelling and responsible design. This trend sees iconic packaging styles return with improved materials, functionality, recyclability, satisfying sentiment and sustainability. Bottles channel heritage branding while improving shelf impact and supporting circular economy goals. The Healthcare Bottle of the Year has an aesthetic appeal and nostalgic design that provides consumers comfort and familiarity. The Food Bottle of the Year offers the intuitive functional aesthetic that consumers value.
- Portable meets premium: Consumers expect their products to go where they go, and this packaging trend is designed for how people move, with durable, lightweight, and easy-to-use on-the-go formats. It’s a trend that delivers a premium feel and portability without sacrificing brand feel, product protection or environmental responsibility. The Health and Beauty Bottle of the Year highlights sustainability, reusability and positive change in an elegant, high-end aesthetic.
- Clear is credible: With a clean aesthetic that reflects the values behind the product, this packaging trend is simple, straightforward and free of unnecessary distractions. It emphasises streamlined packaging that mirrors a brand’s commitment to transparency and quality. The Spirits & Wine Bottle of the Year updates the traditional RTD aluminium can with a lightweight, shatterproof, portable and customisable package ideal for cocktails-to-go and festivals. The Beverage Bottle of the Year highlights personalisation and reusability with refillable powders and sachets.
The bottle designs featured in the Bottles of the Year program are the result of cross-functional collaboration among marketing, industrial design from Amcor’s in-house design studio, ScorCreativeTM and product development. Individuals from these teams come together to fuse their cutting-edge ideas into innovative concepts that break traditional norms, reaffirming Amcor as the industry leader in packaging innovation.
For more information about the Bottles of the Year program, please visit www.amcor.com
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The Bottles of the Year are a collection of five bottle designs ready to be refined for commercialisation
*Based on Mintel 2025 Global Consumer Trends research and additional Amcor research, development and industry expertise.