Matt Johnson of Trimatt Systems was thrilled by the interest shown in the company’s flagship ColourStar AQ printer at the Melbourne International Coffee Expo (MICE) in March. “Not only were we able to confirm a sale to Chosen Bean, but interest was also shown by at least three more coffee roasters, some of them well-known names,” he enthuses.
For some time Stephen Coster, Director of Chosen Bean, had been frustrated with the cost of buying packaging externally, delays and the need to constantly check quality when it arrived. After a demonstration of the all-in-one industrial digital colour printer, he realised that in-house packaging with the ColourStar AQ was the solution.
Matt says: “Small roasters may think they can’t afford to invest in a ColourStar AQ until they run the numbers. We see roasters paying $1.70 per bag with pre-printed artwork. Now, they’re purchasing bags for around 44 cents and adding roughly five cents of ink, on demand, in-house, in the volumes they actually need,” he says.
Trimatt is also working with enterprises looking at private branding or white-labelling, especially those supplying smaller roasters who don’t have production capacity. “We are finding a market in larger businesses that don’t necessarily want to print directly onto bags but want flexibility for secondary packaging such as boxes, café materials, paper bags, napkins, coasters, menus, and so on.”
Caption:
Matt Johnson (right) congratulates Stephen Coster, Director of Chosen Bean, on the purchase of a ColourStar AQ printer at MICE