The ‘ORO DEL SOL’ label, created by CARTES in collaboration with BASILE ADV, received first prize in the Private Label category of the Vinitaly Design Award 2026. Promoted by Verona Fiere, as part of Vinitaly, the competition recognises packaging as a strategic tool for brand market positioning and reinforces the identity of wine, spirits, beer and olive oil products.
Now, in its 30th edition, the award confirms the increasingly central role of design in building perceived value and influencing consumer choices. ‘ORO DEL SOL’ is not just a label but a statement of technical capabilities.
It was created to push CARTES technology to its limits and to demonstrate how far pioneering engineering can go when printing, embellishment and converting are no longer considered as separate stages but as one integrated production process.
The label was produced by the GT368, a 22-metre long modular platform machine set with eight units and equipped with more than 20 special devices. All of them are designed to automate an entire production running of high-end premium labels in a single pass.
The GT360 platform transforms two blank face stocks into a ‘well-finished’ premium label with the highest added value available, printed on both front and back and ready to be applied on the bottle.
The strength of the GT360 series is in the combination within a single line, of tactile effects of high-build screen printing, braille, hot stamping and cast gold, embossing, label-on-label application, special coatings and lamination, perforation as well as the automatic removal of a die-cut window, laser engraving and finally the award-winning Jet D-Screen, CARTES’ proprietary digital screen embellishment system.
The Jet D-Screen makes it possible to create, with No Tools, multi-level effects up to 800 microns thick, 3D gold effects and metallic doming alongside variable data printing.
The platform is completed by flatbed die-cutting, semi-rotary die-cutting, and the renowned laser die-cutting technology, which CARTES was the first to introduce to the self-adhesive label market back in 1999.
This line is designed to turn the label into a multisensorial surface, where touch and visual impact with tactile quality incorporates extremely high production precision work together with the positive effects of sustainability.
“But the real revolution is not only technical,” says Enrica Lodi, CMO of CARTES. “It is about bringing extreme creativity into industry and making it productive, scalable, and sustainable, even for short runs specially when everything changes at the last minute.
“Today, printing is no longer just inking but transformation, added value and, finally, granting a creative freedom path.”
Further information from www.cartes.it