From April 1, the local FUJIFILM Graphics Systems (FFAU) and FUJIFILM Business Innovation (FBAU) sales teams have merged, creating a single, go-to-market sales team. The business unit will be responsible for the overall execution of both digital and analogue product offerings within the Graphic Communications space from FBAU and FFAU, with a focus on workflow software
FUJIFILM Graphic Communications senior general manager and head of Oceania, Yoshitaka Nakamura, said: “Our intention is to ensure we have a sustainable Graphic Communication business aligned with our growth ambitions to capitalise on market share within the industry.
“This merger will happen in a phased approach as we will gradually transition the FFAU sales team over to FBAU. The first phase will see key FFAU employees transfer across to FBAU effective 1 April 2025. By the end of FY25 (1 April 2026), we expect the FFAU sales function to come across to FBAU. The result will be one team led by Steve Fisher, Head of Graphic Communications (FBAU).
“Centralising this business means we can more effectively offer customers our entire portfolio of Graphic Communications products and services, maximising value for them and our business,” he added.
Steve Fisher, who was appointed Head of Graphic Communications at FUJIFILM Business Innovation Australia in November, will spearhead the sales enablement and development of cutting-edge analogue and digital hardware and workflow solutions, resulting in substantial revenue growth and increased profitability for the Fujifilm business and the market.
“By fostering a culture of trust, innovation, and sustainability, I will lead my team to deliver unparalleled value to our customers and drive market leadership in the transition to digital,” he said. “I am looking forward to working with and building the team as we forge ahead with our new One Fujifilm Graphic Communications Division, providing our full suite of products and solutions for our wide customer base.”
Caption:
Steve Fisher, Head of Graphic Communications FUJIFILM Business Innovation (FBAU)