This unconventional gift pack reimagines the gifting experience, capturing the essence of Hendrick’s signature eccentricity. Designed to stir curiosity and spark joy, The Whimsical Watering Can is more than just a vessel, it’s an invitation into Hendrick’s world of playful oddities.
Taking inspiration from the brand’s deep-rooted love for botanicals and the distinctive shape of the iconic Hendrick’s bottle, Boundless Brand Design and Hunter Luxury imagined a fantastical twist: transforming the silhouette into a vintage-style watering can. This creative leap not only pays homage to the brand’s curious nature but also champions one of its most peculiar and beloved ingredients – the cucumber.
The cans are made from galvanised steel and stainless-steel elements that are welded together to ensure a watertight seal. They were then powder-coated with a black finish that matched the iconic black bottles that Hendrick’s is known for. The can is made from food-grade materials, ensuring it is both fully functional and reusable.
The Whimsical Watering Can embodies the brand’s adventurous identity and commitment to pushing the boundaries of conventional gifting. Designed to delight, it offers a memorable and multi-sensory experience, reaffirming Hendrick’s as a leader in both premium gin and creative design.
This limited-edition pack is as versatile as it is striking. It’s not just a charming garden accessory, it doubles as a cocktail pourer and party conversation starter. From bar cart to backyard, it invites consumers to mix, mingle and serve with a flourish.
Paul Hamilton, Head of Sales & Marketing at Hunter Luxury, said, “We believe that packaging can be so much more than a purely functional product that goes straight in the bin, and the Whimsical Watering Can embodies that belief. In addition to telling a unique story about gin’s botanical roots, this solution can be used again and again in almost any way that the consumer can imagine.”