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Rugby Australia teams up with SMARTECH Business Systems

by Matthew Callahan

Rugby Australia partners with SMARTECH Business Systems

Rugby Australia has confirmed SMARTECH Business Systems has signed on as the official naming rights partner of the SMARTECH Super Rugby Pacific and SMARTECH Super Rugby Women’s competitions in Australia for 2025. The major partnership will see the SMARTECH logo displayed on the playing shorts of the Queensland Rugby Union (Queensland Reds), NSW Waratahs, Western Force and ACT Brumbies in Super Rugby Pacific and all five Super Rugby Women’s teams this season.

SMARTECH is a global, industry-leading channel partner for world-class manufacturers providing print, visual communication, mailing and parcel locker technology.
Executive Chairman and CEO Vincent Nair said: “It is a great privilege to announce SMARTECH Business Systems will be stepping onto the field as the naming rights partner for the Super Rugby Pacific and Super Rugby Women’s competitions.

“We are honoured to partner with such a prestigious organisation as Rugby Australia and represent some of the world’s greatest athletes. SMARTECH has been proudly named as an employer of choice for the past two years and this achievement is largely due to our amazing team.”

Rugby Australia CEO Phil Waugh said:
”We are delighted to welcome SMARTECH to the Australian rugby family and to have our Super Rugby competitions supported by such a highly respected market leader. The awards SMARTECH have received in the last two years are a clear demonstration that they deliver on their stated values of teamwork and impeccable service. I look forward to working closely with the SMARTECH team throughout the Super Rugby Pacific and Super Rugby Women’s seasons this year.”

Ximena Guzman Head of Marketing & Communications, Asia Pacific, added: “I’m incredibly proud to see our brand take centre stage as the official naming rights partner of the SMARTECH Super Rugby Pacific and SMARTECH Super Rugby Women’s competitions. Exciting times ahead!”

SMARTECH will also exhibit on stand xx at PacPrint being held May 20-23 at Sydney Showgrounds Dome, Olympic Park

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