Among the product innovations launched at Labelexpo Europe was Avery’s new premium label portfolio, Infinity Collection. Offering converters and designers greater creative freedom, the new addition enables complex die-cutting, elaborate finishings and a high-end look and feel, while ensuring reliable performance in application and use.
The company also presented new premium materials in the Sensorial Collection – such as Leatherlike Black, Limestone and Wood Skin – and an expanded Sustainable Collection, with an additional focus on alternative fibres to paper pulp. This includes the newly introduced lin fibre, joining existing options such as hemp fibre and cane fibre.
Also launched at Labelexpo Europe was Avery Dennison’s expanded AD CleanGlass wash-off portfolio with a white film option. Developed in response to growing demand for reusable glass packaging and meeting brand sustainability targets, the white film joins the well-established clear version. Both options allow easy and clean label removal from glass bottles in a conventional bottle washer at 80 degrees Celsius, optimising the environmental benefits of reusable glass.
The company also showcased AD CleanFiber, the first range of Ingede12-certified paper labels with newly developed adhesive technology that cleanly screens out from pulp during the recycling screening process, resulting in higher quality output for new cardboard and paper production.
Advancing safety in pharma applications
Avery Dennison’s new UV barrier materials include a range of clear film pharmaceutical labels that provide a functional barrier while protecting potentially life-saving medicines from degradation caused by UV light. Traditionally, labels and packaging have been more opaque, obscuring the view of a healthcare professional conducting visual checks.
This new range combines clarity and protection, without compromising performance, making it easier to see inside a vial and check the content while helping safeguard UV-sensitive medicines from deterioration and waste.
Mariana Rodriguez, Vice President and General Manager, Materials Group EMENA at Avery Dennison, said, “Avery Dennison has been pioneering the labelling and packaging sector for 90 years, and in Barcelona we demonstrated how we are helping to address key challenges across industries including consumer packaged goods, retail, automotive and pharmaceuticals.”
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Labelling solutions from Avery Dennison
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