HEIDELBERG has topped off its 175th anniversary year by winning a renowned Red Dot Award for the Print Media Center (PMC) at its Wiesloch-Walldorf site in Germany, which has been rebranded as the Home of Print. The accolade is the “Brands & Communication Design 2025” award in the “Retail Design – Showrooms” category.
The PMC is the world’s largest, most state-of-the-art customer demonstration and competence centre for the printing industry, and its design and equipment set new standards in terms of offering a personalised customer experience. It was this that laid the foundations for winning the award.
Customers visiting the centre can see complete end-to-end solutions for packaging, label and commercial printing in action, and can put these to the test based on their own specific requirements. The HEIDELBERG Prinect workflow software forms the basis for this end-to-end offering. In collaboration with partners such as MK Masterwork, Polar, C.P. Bourg, and Tecnau, HEIDELBERG is demonstrating its credentials as a systems integrator for total solutions. Presentations of all cutting-edge production technologies relating to sheetfed offset, flexo and digital printing are available, and the Home of Print is designed in line with the company’s growth strategy for its core business.
“With the Home of Print customer experience centre, HEIDELBERG has created a unique platform that not only shows our customers the potential of ultramodern printing technologies for their business model, but also reflects the company’s growth strategy,” says Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG. “Our customers are really impressed, and the Red Dot Award is a fantastic acknowledgment of our commitment to creating a new kind of personalised customer experience in our industry – one that we are confident will optimally meet market requirements.”