Inspired by one of the most recognisable album covers of all time, The Bright White Album is a limited-edition self-adhesive swatch created by Ball & Doggett that explores the possibilities of a single label finish across four different constructions.
Drawing on the stark minimalism of The White Album, the project brings together the Bright White Felt family in a format that celebrates design, print and materiality, while reimagining the traditional specification process.
Produced in a limited run of just 150 editions, each album is housed in a numbered, hand-assembled rigid presentation box wrapped in Bright White Felt – Ever Opaque XL. Inside, recipients will find printed photography, kiss-cut material samples, technical specification cards and an adhesive and liner guide, presented in a format inspired by a vinyl record release.
The project was conceived and creatively directed by Josh Gleeson, Marketing Executive at Ball & Doggett.
“From the outset, our intent was to create something people would want to keep rather than simply file away,” said Gleeson. “The White Album became iconic because simplicity was its signature. We wanted to explore whether a single label finish could do the same.”
Inside, four material samples are presented as individual releases, showcasing Bright White Felt, Bright White Felt Ever Opaque XL, Bright White Felt 100% Recycled and Bright White Felt Neck Label. Each construction offers distinct characteristics for different applications, from sustainability-focused projects and specialist neck-label applications to high-opacity and ice-bucket performance requirements, while retaining the recognisable felt surface that unites the range. Folded information cards provide technical specifications to support informed material selection.
For more than a decade, Ball & Doggett has exclusively supplied Bright White Felt in Australia. The range has become a popular choice for premium wine, spirits and craft beverage labels, where tactile qualities and material choice play an important role in shaping brand identity and shelf presence.
According to Chris Jackson, National Manager – Self Adhesive at Ball & Doggett, the project demonstrates the breadth of the range in a way conventional sampling cannot.
“Each construction is built for a different application, whether that’s ice-bucket performance, high opacity, recycled content or neck-label applications. They all share the same Bright White Felt surface, allowing brands to maintain a consistent look across an entire product range,” said Jackson.
“Bright White Felt has earned a strong following in premium wine, spirits and craft beverage markets. The album lets designers, brand owners and printers compare the constructions side by side and select the right one for each application.”
The project brought together several Australian print and packaging specialists. Pandora’s Boxes manufactured the rigid presentation boxes, albums and record sleeves, while Bambra printed the cards and paper inserts. Ball & Doggett produced the kiss-cut label sample sheets in-house.
A range of premium substrates and finishing techniques were used throughout the project. Bright White Felt – Ever Opaque XL features on both the album and rigid box covering, complemented by black foil and debossing on the presentation box and embossing on the album cover. The record sleeves feature Black Vellum, while the specification cards are printed on Mohawk Superfine Eggshell i-Tone White. All albums, sleeves and presentation boxes were assembled by hand.
The result brings together material selection, print and finishing in a single, considered piece, demonstrating how substrate choice and production techniques can work together to create a distinctive physical experience.
Produced in a limited edition of 150, The Bright White Album is being allocated by ballot.
For the full project and ballot entry, visit
ballanddoggett.com.au/bright-white-album.