ORAFOL has announced the official opening of its New Zealand operation, marking a major milestone in the company’s expansion and commitment to a local presence across Australasia. It represents the latest step for the global manufacturer of graphic films, reflective products and tape systems in supporting the Kiwi print, signage and construction industries.
The company’s new home at 10 Orbit Drive, Rosedale, Auckland, is now fully operational, offering direct access to ORAFOL’s globally trusted range – including ORACAL®, ORAJET®, ORAGUARD®, and ORALITE® films, as well as its high-performance adhesive tape systems. This means shorter lead times, local stock, responsive service, and hands-on technical support from a team that understands the local environment.
While the launch of the Auckland office and warehouse has been months in the making, ORAFOL’s recent stand at the 2025 NZSDA Sign Display Awards gave the company the perfect opportunity to connect face-to-face with the local community – to listen, learn and reaffirm its long-term focus on supporting the incredible talent and innovation that defines the New Zealand market.
AN ELEVATED LEVEL OF SERVICE AND SUPPORT
“This facility will enable us to deliver an elevated level of service and support to both existing and new customers across the region,” notes Alex McClelland, Executive Vice President of Asia Pacific.
“Our extensive product portfolio spans multiple applications and markets, including reflective solutions, graphic solutions, adhesive tape systems and architectural design and branding. The full range of products, along with dedicated technical support, is now available from our Orbit Drive facility.”
Alex continues, “I’m pleased to share that we have assembled a strong and capable team, led by General Manager Steve Maclean. The team brings extensive industry experience and a deep understanding of the New Zealand market.
“We look forward to building long-term partnerships and working closely with our customers to grow the ORAFOL brand in New Zealand. Our mission in New Zealand is simple: to be more than a supplier. We’re here to be a partner – delivering practical solutions backed by global innovation, and supporting you with real people on the ground who care about your success.”
Steve Maclean, General Manager, says, “Bringing ORAFOL directly to New Zealand has been a long time coming, and I couldn’t be more excited to lead our founding team on this once-in-a-lifetime chapter. The decision to launch locally is a direct response to what customers have been asking for: focus from a supplier, fast, nimble and locally empowered, and ultimately a direct relationship with the manufacturer.”
“ORAFOL New Zealand is here to deliver exactly that,” Steve adds. “Our passionate team is proud to be part of a business culture that prioritises investment in creating better products and solutions to solve more problems, not cheaper ones that create more.”
THE ADVANTAGES OF DIRECT, ONSHORE ACCESS
“At the NZSDA Sign Display Awards, it was a pleasure to meet so many passionate professionals. From solo operators to large-scale print houses, the feedback was clear — there’s genuine enthusiasm for having direct, onshore access to premium materials and a team that’s easy to reach. We were proud to share our latest product brochures, which highlight our technical capabilities and discuss how we can better support local projects moving forward.”
“With our New Zealand team now in place, customers can expect seamless access to stock, responsive communication, and a proactive approach to training, joint marketing opportunities, and project support. Whether you’re specifying films for fleet branding, managing national signage rollouts, or exploring high-visibility reflective solutions, we’re here to help you do it better, faster, and with confidence,” confirms Alex McClelland. “We’re excited to grow alongside you, New Zealand!”
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ORAFOL New Zealand is now open at 10 Orbit Drive, Rosedale, Auckland
For further information phone (+649 0) 800 454 880 or sales@orafol.co.nz